How Can I Use a Google Coupon Again
$170 Google Ads Promo Code: How to Get the Free Coupons in 2022
A promotional code is an engaging tactic for e-commerce, with many customers lured into purchasing by the temptation of a great discount. As the leading PPC platform in the world, it's no surprise to hear talk about a Google Ads promo code.
In this article, we'll show you the benefits of having a Google Ads promo code, not only for shoppers but also for advertisers.
What is a Google Ads Promo Code?
A Google Ads promo code is a computer-generated code that offers shoppers discounts on purchases when used at check-out. Furthermore, it also provides advertisers with free credit to use towards their Google Ads account.
These codes are for accounts as opposed to campaigns. Their main use is to entice new advertisers to try their hand at Google Ads. They can get a taste of paid advertising with Google and see if they benefit from the services before making a move towards a bigger budget.
The promo codes are only used when the advertiser has spent a certain amount of budget. This ensures that they have an interest in paid search advertising and are dedicated advertisers.
How Can Advertisers Get a Google Ads Promo Code?
Google gives out promotional codes as a special offer. Advertisers can't request for promo codes themselves. But if you are from a specific country like US, you may request Google for promo code but still, it is never sure you will get the code or not. It all depends on Google and once you receive promo code on one email you cannot request from the same email again.
Google sends these codes and offers via postal mail, email, or directly from Google's partners. The majority of promo codes required advertisers to meet specific criteria before the credit appears on their account. Also, most promotional codes are given to new advertisers with fresh accounts, as the purpose is to encourage them to grow their reach.
How Can Existing Advertisers Take Advantage of These Promo Codes?
As we mentioned above, these codes are provided by Google and its partners to encourage new advertisers to start with Google Ads. The majority of promo codes are given to advertisers with accounts no older than 21 days.
However, if the advertiser wishes to see if they're eligible for the code, they must first check on the offer's details for the limits of the account's age.
How Do Google Ads Promo Codes Work?
Before you are eligible to receive the credit, advertisers must fulfill certain requirements. Once an advertiser gets the promo code, they must look over the "Terms and Conditions" of the promo code to make sure their account is eligible.
For instance, if Google provides a promo code offer such as "spend $100 and get $200", an advertiser must enter the promo code within the timeline provided (usually within 14 days of creating their account) and gain at least $100 worth of account clicks upon entering the code.
Once they have accrued the $100, they may notice a $200 credit appear in their account within five days.
Where Can I Enter the Promo Code And Can See The Credit?
Once Google has sent you the promo code, you can enter it on the promotional code management page, found in your account. You can find this account by following these steps:
- Select "Tools and Settings" from Google Ad's top navigation bar.
- Select "Billing Settings" under the Billing section.
- Select "Promotional Codes".
- Enter your promo code where it displays "XXXXX-XXXXX-XXXX." Be sure to enter the promo code as it's displayed, including all capitals and dashes.
- You'll then see the progress bar for your current codes on your "Active Promotions" card once you have used it.
- Any completed or expired promos can be found on the "Completed Promotions" card, you will see this section once you will consume the code.
Can Promo Codes Be Shared With Other Advertisers?
The short answer?
No, you can't share promo codes.
Promo codes can only be entered and used once, and advertisers aren't allowed to share the same promo code with other accounts. To use your promo code hasn't been used, check with the terms that came with the code to brush up on the details surrounding your offer.
Can I Get Another Google Ads Promo Code After I've Used The Last One?
If you've recently earned a promo credit, your account won't be eligible for another one. While some promo codes can be entered after just earning a previous credit, there's usually a minimum wait time between credits.
To understand how long you need to wait before entering a new promo code, read your promotional code's offer details.
Promo Codes and Payment Methods
How your promo codes work is based on what payment method you're using.
Automatic Payment (Post-pay) – Once your ads run, Google will automatically charge your method of payment. Once the account spends the amount required for the offer, you'll receive the credit.
For instance, promotions such as "Spend $100 and get $200" requires the advertiser to spend at least $100 to receive the $200 account credit.
Manual Payment (Pre-pay) – This system gets you to make a payment before your ads go live. Then, while your ads are up and you begin accruing costs, your payment credit will decrease. If you're using a manual method of payment, you may need to add funds to your account before running your ads.
For example, let's say the promotion is "Spend $100 get $200". As the advertiser, you need to add at least $100 into your account before spending the $100 you need to receive the $200 credit.
Monthly Invoicing – If you're using monthly invoicing, you'll need to enter the promo code after your account is set up for this invoicing system. Then, once the account meets the offer requirements, you'll see the credit appear in your transaction history page. Unused promo credit will roll over to next month. While the credit will increase your budget, you'll only be charged for whatever budget you set initially.
For instance, let's say you set your budget for $200, and you received a promo of $100. Your new budget will then be $300, but you'll only be charged $200 since the promotion covers the additional $100. If your budget ends without having used up the full amount of credit, the remaining amount will carry over to the next activated budget.
Can Ads Be Used After The Code Has Been Used?
Many advertisers wonder if their ads can be used after the promo code has been exhausted. The answer depends on the payment method you're using.
If you're using an automatic payment method, your ad will continue to run, whether or not your code has been used up, and will continue to run until you stop them. In this instance, you'll be charged for any other clicks.
If you're using a manual payment method, however, then your ads will stop showing as soon as your code has been used up.
How Can I Stop Spending More Money Than What is Offered In My Google Ads Promo Code?
The best way to avoid spending more money than your promotion is by entering the end date through your campaign settings.
For instance, if your promotional code is "spend $100, and receive $200", and you want your ad to stop showing after the couple code is finished, all you need to do is calculate the end date by dividing the total coupon value ($100 + $200 = $300) by your campaign's daily budget. If your daily campaign budget is $15, then you can calculate the number of days your campaign will run as follows:
$300/$15= 20 days
Make your end date 20 days from starting your promo. Then you can assess how well your ad worked for you after the promotion has ended.
As an Advertiser, Am I Eligible for Promo Offers in a Different Country?
Your billing address must match the region or country that's specified in the offer's details. In other words, if the offer is restricted to USA residents and your address is in Canada, then you're not eligible for the offer.
Can I Request a Refund If I Have Money Left In My Promo Code After I've Cancelled My Account?
Advertisers can't refund any money that has been left in their promotional code once they cancel their accounts. This is because promotional codes are only used for advertising.
You can, however, refund any money left over in your account from other payments that have been made. These refunds will be credited back to your credit card or bank account associated with your account.
Can I Request a promo code for Google Shopping Campaigns?
Yes , for merchants Google offers promo codes for shopping campaigns which could be used to promote your eCommerce business. Here you can explore how to get Google shopping promo code.
Tips If Your Promo Code Isn't Working
If your Google Ads promo code isn't working, you may need to check if you have entered the promo code correctly. Pay special attention to capital and lowercase letters, and review the terms and conditions to ensure the promo code hasn't expired.
Wrap Up
A Google Ads promo code is an exciting addition to a PPC marketing campaign, and give encouragement to an advertiser to keep using an account and manage campaigns as it can drive people to action, leading to a surge in engagement metrics. Hopefully, that will translate to leads, conversions, and profits.
Beyond that, using promo codes is an effective way for Google to encourage new advertisers to kickstart their advertising journey. With the right strategy and guidance, you can leverage promo codes to make the best out of your new campaign and encourage others to launch theirs.
Source: https://ppcexpo.com/blog/google-ads-promo-code
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